World-Class Internet Marketing

The Most Important Factors to Consider when Planning a Web Site:
Content, Products, Services and Site Navigation Matching Visitor Interests

Google philosophy: Focus on the user and all else will follow.

Match content, products, services and site navigation to well-researched consumer interests. This will increase the "relevancy" of the site, increase the potential reach of the site (market share), and allow the site to have a good chance of turning up within search engine results for the words, web page topics, products and services most often searched on the Internet.

The below article, from U.S. News & World Report suggests that health web sites should focus on providing content, products, services and site navigation based upone the following topics:

1. Specific Medical Problems: 66%
2. Diet, Nutrition and Vitamins: 51%
3. Exercise: 42%
4. Drugs: 40%
5. Health Insurance: 31%
6. Doctors and Hospitals: 28%
7. Experimental Treatments: 23%
8. Quitting Smoking: 7%

Then, of course, add the site's own specialized content areas into the navigation and content categories.