Webmaster/E-commerce Director, Current Projects, John Lutz

John H. Lutz III

6920 Roosevelt Way NE #207, Seattle WA 98115
Accepting interviews for: PA, NY, NJ, DE, MD, DC, VA, CA and WA.
Cell: 206-713-8182, E-mail: jl@johnlutz.com
Resume: www.johnlutz.com/resume/ecommerce/index.htm

Portfolio Of Highlighted Web Pages and E-marketing Work

E-marketing, Uability and Editing for Increased Sales Effectiveness
Advanced Code Features | Current Projects | Graphics | Personal Profile

Last updated 6/2005

Current projects:

I've recently dropped to part-time (less than 20 hrs./wk) on the project while I pursue work in the
Mid-Atlantic area, WA or CA.
Final revisions to the in-house developed affiliate program. Affiliate marketing involves receiving identifiable links from other web sites, and paying commissions to these sites for sales and/or leads generated through the links. See affiliate program details. With this aggressive affiliate program in place, it will very easy for the site to achieve a top 5,000 site ranking on the Internet.
Enabling online submittal of the admissions application form.
Completing the product details for a few of the recently added products.
Adding pictures to the product descriptions for products recently added to the online store.
Doubling the site’s content, again, to increase the amount “searchabile” content. This will lead to further success on the site's search results and overall web traffic.
Adding JavaScript rollovers to right navigation links, updating the left navigation links into a graphic format.
Adding search site feature, likely Google’s search site utility.
Cleaning up much of the HTML code. Something recently caused many of the pages to move the code into "run-on" paragraph format. Also, adding templates, XHTML coding, and a full code and site layout update.
Optimizing the site for multiple screen resolutions (currently optimized for 800x600).
Further search engine optimization, optimal page formatting for search results, related projects.
Implementing tools for increasing Google ranking on all of the business’s relevant keywords.
Obtaining 1000s of affiliate partner web sites.
Install & fully integrate MS Exchange Server and Outlooks 2003 Business Contact Manager.