John H. Lutz III
Proven Level 5 Business Leader (1)
Top Ranked Internet Marketing Director (1)

6920 Roosevelt Way NE #207 Seattle WA 98115
Accepting interviews for: PA, NY, NJ, DE, MD, DC, VA, CA and WA.
Cell: 206-713-8182, E-mail: jl@johnlutz.com
Resume: www.johnlutz.com/resume/ecommerce/index.htm

Additional Experience, Work Examples and Work History

2004 to Present: Microsoft, Redmond WA.

  • Currently working as a "Knowledge Worker" for Microsoft's Technology Adoption Program, providing regular usability feedback to a Microsoft Office Live design staff member. Office Live is the upcoming online version of MS Office.
  • Participated in focus group discussions with leaders of Microsoft's web team and other Internet Marketing Directors regarding emerging web technologies.
  • Extensive Usability testing on MS Office, Tablet PCs, OneNote, Msn.com, and other Microsoft products.

Jan. - July 2004, and Dec. 1999 to Sept. 2001: Hardware & Software Sales, CompUSA, Bellevue WA and Wilmington DE

  • From 1/04 to 7/04:
    • Worked nights and weekends (while working full-time at Ayurvedaonline.com) to gain a strong understanding of products currently available within the computer industry.
    • Utilized marketing and sales skills to become one of the store’s highest volume and highest margin sales team members within 1 month of employment.
    • Received recognition for generating outstanding sales and margin results - 3rd in the region (out of hundreds of team members) within during my first month of employment.
  • From 12/99 to 9/01:
    • Regularly produced some of the highest sales and margin figures at one of the company's highest volume stores. At the time, CompUSA was the largest computer retailer in the world.
    • Received Employee of the Month Award and placed a very close second in a highly competitive contest selling Microsoft Certified training courses over the 2000 holiday season. Worked about 20% less hours than the contest winner due to my additional work with Whole Foods Market.
  • Outstanding references available from both locations.

1994 to 10/2003: Whole Foods Markets - a Fortune 500 company, Pittsburgh PA
(and previously 5 other WFM locations: Los Angeles, Philadelphia, New Jersey, Maryland, Virginia).

  • Positions included:
    • Six months as a Shift Leader, Sales Leader & Team Member Trainer (third in charge of a store of 200 team members).
    • Three months as Store Systems Integrator (store level hardware & software support).
    • Eight years as a Team Member, Associate Team Leader, and Team Leader in the Nutrition Departments of various WFM stores.
  • My primary work responsibilities included:
    • Promoting successful overall store operations.
    • Training store Team Members in the use and sales of nutritional supplements, natural foods, naturopathic healing methods, MS Office, Windows, JDA and Peoplesoft.
    • Maintaining merchandising standards - through resets/remodels, planograms and team member training - for approx. 50,000 SKU's of products.
    • Achieving sales & margin targets for the 7,000 – 10,000 SKU's of nutritional supplements, bodycare items, and books sold in the Nutrition Departments of Whole Foods Market stores.
    • Researching consumer questions regarding the use of natural foods and nutritional supplements for health…probably for over 100,000 customers during 10 years of employment.
    • Negotiating store and national level promotions with industry vendors, including executive level negotiations.
    • Support, planning, and initiation of community related events.
  • Awards and Accomplishments:
    • Helped two Nutrition Department Teams receive company-wide recognition for achieving outstanding financial results, including Top Department in Region and Top Department in Company Awards (out of 130 stores).
    • Worked as the primary in-store team member trainer and sales leader for a store which received the Top Store in the Company Award.
    • Worked as a regional natural healthcare book buyer and merchandiser in two of the company's largest, most advanced regions.
    • Multiple recipient of Team Member of the Month Award, including 11/02: for my efforts helping open one of the company's most financially successful stores, and 4/03: during my last month of full-time work with the company.
    • Created computer software training manuals and natural foods training manuals for the store’s Team Members.
    • Designed an E -Newsletter for Whole Foods Markets - wrote all content, designed format, designed title graphic. See: www.altmedlinks.com/resume/web/enewsletter.htm.
    • Outstanding references available.
  • Key Skills and Transferable Skills attained during 10 years work with Whole Foods Market, a Fortune 500 Company. These skills strongly correlate to outstanding future success in the field of Internet Marketing:
    1. 10 years full-time experience co-managing the in-store marketing efforts for Whole Foods Market stores with 10,000 to 25,000 shoppers per week.
      Transferable skill      : Very similar responsibilities to managing a web site with 25,000 visitors per week. Primary responsibilities: regularly evaluating and predicting future business trends (through leadership meetings, industry research, marketing plans and ordering projections), managing, ordering and merchandising marketing materials (natural health handouts and books; a responsibility similar to managing web marketing efforts), meeting & exceeding customer needs to ensure outstanding financial growth and overall business success, and managing team member and business partner relationships.
    2. Developed expert skills in managing a huge amount of information.
      I worked as the primary in-store "database" - ordering, storing, merchandising and distributing information about the store's products, health conditions, alternative medicine physicians, healing centers and reference web sites for 10 years in the highest volume health food stores of the country. Beyond the job responsibilities, I had a responsibility to do my best in this regard for consumers - as alternative healthcare information (from 1994 to 2003) was not available in a very usable format elsewhere. My information management skills were highly challenged and pushed to high levels of development during this time.
      Transferable skill: Management of large scale web sites (in regards to content management) and all of the related contact, vendor and business information associated with a large scale web site.
    3. Developed the ability to successfully manage a huge contact database.
      Managed ordering responsibilities for 7000 skus of nutritional supplements, natural bodycare items and books, sales representative contact information, local business contact information and consumer ordering information.
      Transferable skill      : Ability to manage 1000s of link partners and affiliates (and their contact and product information) with ease.
    4. Developed expert customer service skills during over 100,000 1 on 1 interactions with consumers during these 10 years.
      Transferable skill      : Strong usability design skills, and outstanding sales in presenting (and increasing the effectiveness of) sales materials. I learned exactly what consumers are looking for in regards to usable, effective sales related information, and how to most effectively present this information without coming across as a salesperson.
      Transferable skill      : Merchandising products to increase sales per transaction, increase the sales of high margin items, and increase opportunities for add-on product sales.
    5. Worked as the Lead Customer Service Team Member, Sales Leader and Store Trainer - primarily because I excelled in management of information (related to all of the products sold in the store) and presenting this information in a consumer friendly and effective sales format to consumers and team members.
      Transferable skills      : Online sales skills, information management and presentation skills, site usability, design, layout and editing.
    6. Regularly ordered and merchandize most of the sales literature for the stores - including the store's book departments (which regularly offered over 1000 titles) and a big section of in-store handouts for consumers..both of which heavily promoted the store's products. Regularly reset store book departments to highlight top natural healthcare research.
      Transferable skill:       The marketing skills necessary for selecting written sales materials to promote product sales are very similar to the marketing skills needed to design web pages which promote significant web traffic and online sales. Obtained extensive experience presenting information to consumers in a usable and sales generating format.
    7. Extensive experience working with and negotiating with 1000s of vendors.
      Transferable skill      : Very similar to working with and negotiating with 1000s of web affiliates and link partners (and managing their contact and product information).
    8. Extensive experience building sales and market share in a rapidly developing industry.
      Transferable skill: The ability to increase web traffic and online sales in a rapidly expanding industry - Internet Marketing.
    9. So...I gained considerable experience which directly relates to developing, leading and maintaining a high traffic web business: Significant sales and traffic building experience, contact management, information management, writing and managing sales materials, marketing event calendar management, business projections, vendor negotiations, products merchandising, give-away content, business management skills and team member development skills.
    10. And...I therefore already have extensive experience in the management of 25,000 shoppers/online web site visitors per week - the site traffic for a Top 30,000 web site! A top 1000 site likely receives about 25 times this level of traffic, so there are still some things I'll need to learn, but I'm very confident this won't be a problem. Objective results of 10 PhD developed quizzes listed on my Personal Profile web page provide further details supporting this belief, and my ability to lead a site to a Top 1000 Site Ranking on the Internet.

2001 to Present: AltMedLinks.com. Founder/Webmaster/E-Marketing Director

Responsibilities include: All business ownership and financial responsibilities, Internet marketing, affiliate account management (approx. 120 accounts), web design and editing, non-profit grant proposal writing.
AltMedLinks.com site information:

  • Initially posted online November 2001.
  • Note: This site was last updated 4/03, due to a heavy workload on other projects. The site is currently undergoing a major graphic redesign and content update.

Highlighted Web Pages:
The following are primarily natural healthcare research examples vs. Internet Marketing examples.

 

Cover Letter | Resume | Overview of Skills | Personal Profile
Internet Marketing Portfolio | Additional Work History | Sitemap | jl@johnlutz.com