John Lutz
Proven Level 5 Business Leader
Top Ranked Internet Marketing Director

Accepting interviews for DE, PA, NY, NJ, MD, DC, VA, FL, CA & WA
Skype/landline: 206-452-3888, E-mail: jl@johnlutz.com
Cover Letter: www.johnlutz.com/resume/ecommerce/coverletter.htm
Resume: http://www.johnlutz.com/resume/ecommerce/index.htm

1. Objectives (1st of 9 Resume Sections)

Positions of Interest and Keywords:
Top E-Commerce Executive, E-Commerce Strategy Director, E-Commerce Marketing Director, E-Commerce Sales Director, Internet Marketing Director, E-Commerce Strategy Manager, E-Commerce Marketing Manager, E-Commerce Marketing Analyst, SEO/SEM Expert.

Preferred Internet Marketing Projects and Internet Marketing Goals:
*Internet Marketing Director for a top 30,000 ranked web site on Alexa.com (a web traffic analytics site owned by Amazon.com; Alexa.com is a top 200 site online), for a company that is interested in producing a Top 10,000 or Top 1,000 ranking within the next 12-24 months' time.
*Internet Marketing Director for a top 10,000 ranked web sites on Alexa.com, for a company that is interested in producing a Top 1,000, Top 500 or Top 100 ranking within the next 12-24 months' time.

Target Industries:
Business news and services (Internet marketing, business strategy, SEO/SEM, natural/organic traffic generation, branding, on-site income channel optimization), financial news, health news, political news, engineering, technology, nutritional products, natural healthcare, education, government and Christian/non-profit organizations.

Target Audience:
Presidents, CEO's, CIO's, CMO's of medium to large companies and recruiters for Adobe, Google, Microsoft and Yahoo.

Adobe, Google, Microsoft and Yahoo Objectives:
Internet Marketing Director, SEO (Search Engine Optimization), SEM (Search Engine Marketing), Natural Traffic Generation (traffic obtained without fee-based traffic generation methods) work or leadership of division strongly focused on Internet Marketing.

2. Overview of Qualifications (2 of 9)

*Listed on the first page of Google for "Top Ranked Internet Marketing Director" out of over 200 million search results
*Proven Level 5 Business Leader, *Top Ranked Internet Marketing Director
*Extremely Gifted Strategic Analysis Ability, *Personable and Driven
*10 years experience as an Internet Marketing Director.
*14 years experience and proven success in sales and leadership with three Fortune 500 companies.
*A highly effective combination of Internet marketing skills, business leadership skills, project management skills, financial management skills, writing skills, work experience and great passion for pursuing high level achievement in my fields of interest.

3. Overview of Work History, Internet Marketing Results and Inventions (3 of 9)

1999 to 2011: Developed highly advanced Internet marketing systems and the ability to lead any site with significant content, products and/or services to top 100,000 ranking on the Internet (approx. 1 million page views per month, more traffic than 99.9% of the web sites on the Internet ) within 6-12 months' time.
- For sites already ranked in the top 100,000, producing a top 10,000 ranked site (approx. 15 million page views per month) within 6-12 months' time is an achievable goal.
- For top 10,000 sites, producing a top 1,000 ranked site or higher (about 50 million page views per month) within 6-12 months' time is an achievable goal.
- The Internet marketing systems focus on producing natural/organic web traffic - traffic obtained without any form of paid advertising (the highest profit margin type of Web traffic).

2006-11: Assembled and trained a team of highly skilled web programmers, graphics designers, database programmers, computer buying experts, computer security experts and supportive consultants and staff to provide Internet marketing support when needed and top level Internet Marketing results.

2009: Led a political web site from 120 visitors per day (Dec. 08/Jan. 09) to 14,000 visitors per day and 43,000 page views per day during the April 15th, 2009 TEA Party events (within first 90 days of work on the project) - 3x more visitors and page views than previously achieved on the site during the Oct./Nov. 2008 Presidential election months. Web traffic growth results shown on Compete.com (a top 700 site online) show that total visits per month on increased at a rate higher than the rate achieved by all other major conservative political web site - combined! (CPAC Exhibitor Web Sites.) CPAC, The Conservative Political Action Conference, is the top annual event in DC for conservative political organizations.

2008: Produced a 13,000 page web site (new domain name, totally new site layout) and a top 800,000 site ranking on the Internet in 4.5 months' time.

2008: Developed an Internet Marketing Internship Program that has been approved for college credit at 4-year universities.

2003-05, 2006-07: Led two web sites from non-functional/new domain names to top 50,000 and top 100,000 site rankings on the Internet (ranking source: Alexa.com, owned by Amazon). One site was a small business (1 million in annual sales); the other was a fairly large business (a 23 million dollar division of a 300 million dollar business). Top 50,000 and top 100,000 ranked web sites have more traffic than over 99.9% of the web sites on the Internet. Reference: Pingdom.com. Alexa.com (a top 200 site online) and Compete.com (a top 700 site online) can both provide third party confirmation of these results and the 2009 Internet marketing results mentioned above.

2004-05: Extensive Web usability testing and training on-site at Microsoft's headquarters in Redmond, WA.

1994-2003: Worked with over 100,000 customers one-on-one during 10 years work in two of the highest volume healthcare and technology retail stores in the country: sales and leadership positions with Whole Foods Market and CompUSA (Fortune 500 companies).
(6 customers/hr, 8 hrs/day, 5 days/wk, 48 wks/yr x 10 yrs = 115,200 customers.)
*Developed a highly advanced understanding of consumer needs in regards to providing quick, helpful information in print format, which greatly helped develop the ability to produce highly usable web content to match consumer interests and search trends on the Internet.
*Internet marketing success is an extension of knowing people, at least as much, or much more so, than knowing computers.

4. Internet Marketing Projects and Results (4 of 9)

1997 to 2011: Owner/Internet Marketing Director - www.JohnLutz.com

Over $250,000 invested in Internet marketing research, education and training expenses during the last 10 years.

Ranked #1 and #2 on Google for "Top Ranked Internet Marketing Director" out of millions of search results.

Ranked #1 and #2 on Google for "Proven Level 5 Business Leader" out of millions of search results.

Ranked #1 and #2 on Google for "World-Class Internet Marketing" out of millions of search results.

Ranked #1 and #2 on Google for "Level 5 Internet Marketing Director" out of millions of search results.

"Level 5" refers to the world-class business leadership skills described in the business best seller, Good to Great, which has been listed as one of Amazon's Top 100 books and one of Amazon's top leadership books for the last 10 years. See Level 5 information.

Primary Internet Marketing Services: Internet marketing business plan development, on-site income channel optimization, Web site redesigns for optimal search engine recognition, adding valid XHTML/CSS code (the most advanced web code currently in use on the web), search engine optimization (SEO), usability optimization, brand optimization, video production, editing and marketing, Internet research/data mining, adding Web 2.0 features, social networking, Web page and e-newsletter copywriting, broadcasting articles, videos, product descriptions and other Web content to 100's of sites online.

See Examples of Great Internet Marketing Results Achieved and World-Class Internet Marketing Results For Your Business.

Contact Info: Skype/landline: 206-452-3888, e-mail: jl@johnlutz.com.

2011: Owner/Internet Marketing Director - www.naturalhealthcare.org

Naturalhealthcare.org highlights the top natural healthcare research, products and services of the natural healthcare industry.

Currently adding many pages of natural healthcare research developed during 16 years' work in top natural healing centers in the U.S., developing web systems to generate food recommendations for promoting optimal health based upon subjective analysis of nutrition deficiency symptoms and a database of the most nutrient dense foods that can help eliminate the nutritional deficiencies and promote optimal health, and adding HTML5 web code and adding a new site layout. The site will eventually host additional DVD's, top health books, health food, nutritional supplements, functional medicine tests, and additional information on nutritional healing and naturopathic medicine.

See Facebook Fan page for additional natural healthcare information.

2008 to 2011: Webmaster/Internet Marketing Director - www.calvarywilmington.org

Led a local church web site to a 15 fold increase in web traffic over the last three years. Currently adding search engine friendly web code, 350 pages of employment support content, 450 pages of additional content, HTML5 web code, blogs, discussion boards, e-newsletter distribution system, search engine friendly site features recommended by Google and Tim Berners-Lee ( the primary inventor of the Internet), and pursuing an opportunity to manage $500,000 per year in online adverting expenses to support growth of the employment support group and related community outreach programs for the church.

*1st of 3 Examples of Industry Leading Internet Marketing Results Achieved in Three Different Industries...
healthcare/alternative medicine products, education and services; financial news/investing; political news/politics.

2009: Internet Marketing Director - www.LetFreedomRingUSA.com

Led a conservative 501c4 political web site from 100 visitors per day (Dec. 08/Jan. 09) to 14,000 visitors per day and 43,000 page views per day during the April 15th TEA Party events (within first 90 days of work on the projects) - 3x more visitors and page views than previously attained on the site during the Oct./Nov. 2008 Presidential election months.

Topped all of the major political web sites in year to year web traffic growth (exhibitors in attendance at CPAC: The Conservative Political Action Conference, the most popular annual event for conservative political organizations) during our first 90 days of work on the project.

*Important Notes:
- 1. I did not even know what left/right meant in politics when I started the project, because I was strongly pursuing other interests and education, and I was not concerned with politics.
-2. Then, I saw Ron Paul videos (the guy running for President, again, who wants to cut 1 trillion in government spending during his first year in office)! I voted for him in 2008 - the first time I ever voted.
-3. I'm a strong supporter of limited, constitutional government. I left the Let Freedom Ring project when it became clear that they were not supporting Ron Paul.

Produced systems to allow for generating over 100,000 visitors per day on the site within first 120 days of work on the project
(to improve the site's ranking on the Internet from a top 3 million ranked site to a top 30,000 ranked site).

Produced e-newsletters (the organization had a very large percentage of Christian subscribers) and political videos to be sent to subscribers. Produced systems for regularly sending e-newsletters for free to the business' 40,000 subscribers. Placed online advertising buys with many of the top sites on the Internet.

*2nd of 3 Examples of Industry Leading Internet Marketing Results Achieved in Three Different Industries...
healthcare/alternative medicine products, education and services; financial news/investing; political news/politics.

2006 to 2007: Internet Marketing Director/E-Commerce Director - www.Taipanfinancialnews.com

Led 23 million dollar business with 87% of revenue generated online and 23 million per year in online sales - from 15 web sites (none of which were fully developed) to a new primary domain name, totally new site layout (optimized for natural traffic results), new trademarks, a new medium of delivery of content (video) and a top 50,000 Site Ranking on the Internet... a ranking higher than 99.98% of all sites on the Internet in less than 6 months' time. Ranking source: Alexa.com, owned by Amazon.com; 4th qtr 2006/1st qtr 07.
Topped all major financial web sites in year-to-year web traffic growth.
TaipanFinancialNews.com's Alexa Results | About Alexa's Results.

Led a web marketing team of 10 web experts, 4 marketing experts, 15 content producers and 6 supporting team members (about 35 team members). Installed cutting-edge, search engine optimized XHTML/CSS web code on the site and a new site layout. Reformatted the site and product mix to increase natural traffic results and increase sales-per-transaction and sales-per- visitor. Marketed financial e-newsletter subscriptions (financial investment advice) - free introductory subscriptions up to $7,500 per subscription (a one-time fee with a $99/yr annual renewal fee). Purchased 20K in computer equipment and 10K in Adobe training to quickly change the business from a text-based e-newsletter subscription format to a video-based format. (This was way back in 2006 when YouTube was just beginning to become popular!) Managed a 130,000 name e-newsletter subscriber list and a $40,000 monthly pay-per-click advertising budget. Distributed search engine optimized content to many top sites online with links back to the main site.

Rate of Web Traffic Increase during my final 3 month's of work on the project was similar to sites highlighted on Alexa.com as
"Movers and Shakers" - web sites gaining traffic faster than any other sites on the Internet.

*3rd of 3 Examples of Industry Leading Internet Marketing Results Achieved in Three Different Industries...
healthcare/alternative medicine products, education and services; financial news/investing; political news/politics.

2003 to 2005: Internet Marketing Director/E-Commerce Director - www.ayurvedaonline.com

Business owned by former Chairman of Ayurvedic Medicine Department at Bastyr University, the top alternative medicine school in the country. (Ayurveda is a nutrition-based medical/healthcare system from India.) The business was sold in 2006 after achieving outstanding financial success.

Led the alternative medicine school's web site from non-functional - outdated content, non-optimized brand image, non-functional shopping cart, less than 10 visitors per day - to a Top 100,000 Site Ranking on the Internet - a ranking higher than 99.9% of all sites on the Internet (Alexa.com, 2nd quarter, 2005). Over 90% of the web traffic was "natural traffic" - traffic generated without any form of paid advertising - the highest profit margin form of web traffic. Ayurvedaonline.com's Alexa Results.

Rate of Web Traffic Increase during my final 3 month's of work on the project: An increase of 1,012,282 positions - equivalent or greater than results achieved by sites listed on Alexa.com as "Movers and Shakers" - sites gaining web traffic faster than any other sites on the Internet.

Topped all major alternative medicine web sites in web traffic growth (and over 99% of the sites on the Internet) and most major alternative medicine web sites in overall web traffic: Traffic Results Compared To Other Top Alternative Medicine Sites.

Performed final editing on all of the school's marketing materials: Rewrote all site content and hardcopy marketing materials, including the Academic Course Catalog, Admissions Application and the Products Catalog, to develop the marketing materials and web site into highly successful sales tools for the business.

Produced all content and web coding to enable online enrollment in the school's educational courses resulting in online sales per transaction of up to $11,000 per order.

Changed site from a business card format to portal format: resulting in a broader selection of site content, significantly increased traffic, increased online sales, and an increased number of new student leads and Web-based student enrollments.

Developed and maintained detailed Internet marketing action plans, Internet marketing events calendars and a database of Internet marketing partner sites. Developed systems to support enhanced communication and follow-up with marketing partner sites and highly relevant sales leads.

Developed a 9000 member Outlook contact database in 45 targeted e-mail categories. Sent hardcopy mailers 10-12 times per year using Outlook/Word/Excel mail merge feature. Managed 90% of all incoming business e-mail (including the School Director's primary e-mail account; some of the links on this sample sales e-mail reply are no longer active on the site) and all outgoing e-marketing campaigns: approx. 6000 e-mails sent & received per month. Developed an Internet security checklist to deal with viruses and spyware associated with high volume e-mail marketing.

Trained business owners and other team members in skills required to support all aspects of web operations, including use of financial software (QuickBooks), effective processing of sales leads and a variety of Internet marketing tasks (such as copying HTML code from the site pages and pasting into event submission web directories with minor HTML editing).

Produced a 49% increase in gross profit during my first 15 months as E-Commerce Director. Total online sales generated
over 24 months (through web-based methods with some follow-up phone support) - over $500,000. Increased online sales of nutritional supplements and books from $0 (non-functional online store) to over $23,000 over a 15 month period.

Received "Employee of the Year" Award

5. Computer Skills: Detailed Descriptions of Internet Marketing Related Skills (5 of 9)

6. Fortune 500 Company Leadership Experience and Work History (6 of 9)

2004 to 2006: Microsoft Corporation

Extensive usability testing on-site at Microsoft's headquarters in Redmond Washington: Microsoft Office, Tablet PCs, OneNote, MSN.com and other Microsoft products. Worked as a "knowledge worker" for Microsoft's Technology Adoption Program, providing regular usability feedback to Microsoft Office Live design staff members. Participated in focus group discussions with leaders of Microsoft's Internet Marketing Team and other Internet Marketing Directors regarding emerging web technologies.

1994 to 2003: Whole Foods Markets

Worked as the In-Store Sales Leader & Sales Trainer for a 200 member team which received "The Top Store in the Company Award".
Whole Foods Market is #273 on the Fortune's Top 500 Company list, and has been voted one of "Fortune's Top 100 Companies To Work For" - for the last 14 years.

• Positions:
  • Nine years as a Team Member, Associate Team Leader, and Team Leader in the Nutrition Departments of various Whole Foods Market stores.
  • Three months as Store Systems Integrator (store level hardware & software support).
  • Six months as a Shift Leader, Sales Leader & Team Member Trainer (third in charge of a store of 200 team members).
• Primary Work Responsibilities:
  • Promoting successful overall store operations.
  • Training store Team Members in the use and sales of nutritional supplements, natural foods, naturopathic healing methods, Microsoft Office, Windows, JDA and PeopleSoft.
  • Maintaining merchandising standards - through resets/remodels, planograms and team member training - for approx. 50,000 SKU's of products.
  • Achieving sales & margin targets for the 7,000 to 10,000 SKU's of nutritional supplements, bodycare items, and books sold in the Nutrition Departments of Whole Foods Market stores.
  • Researching consumer questions regarding the use of natural foods and nutritional supplements for health…
    for over 100,000 customers during 10 years of employment.
  • Negotiating store and national level promotions with industry vendors, including executive level negotiations.
  • Support, planning, and initiation of community related events.
• Whole Foods Market Awards and Accomplishments:
  • Helped two Nutrition Departments and three Whole Foods Market Stores receive company-wide awards and recognition for achieving "Great" financial results: Top Nutrition Department in Region (twice), Top Nutrition
    Department in the Company, Top Store in the Region (twice), and Top Store in Company Awards.
  • Worked as the primary team member trainer and sales leader for a store which received the Top Store in the Company Award.
  • Worked as a regional natural healthcare book buyer and merchandiser in two of the company's largest, most advanced regions.
  • Recipient of multiple Team Member of the Month Awards, including 11/02: for my efforts helping open one of the company's most financially successful stores, and 4/03: during my last month of full-time work with the company.
  • Worked in 30 WFM stores and helped open or remodel 15-20 stores.
  • Created computer software training manuals and natural foods training manuals for the store’s Team Members.
  • Designed an e-newsletter for Whole Foods Market - wrote all content, designed format, designed title graphic (way back in 2002 when Whole Foods was starting to get more involved with the Internet and Internet marketing!).
  • Outstanding references available.

1999 to 2001, 2004: CompUSA

• Computer hardware and software sales to businesses and consumers.
• Attended Microsoft certified training classes in Microsoft Office, Web Design, QuickBooks and additional software applications.
• In 2000-01, worked 30-35 hrs at one of CompUSA's Top 10 stores and 30-35 hrs/wk at one of Whole Foods Market's Top 10 stores at the same time (no days off for 7 months!). Received Employee of the Month recognition from both of these Fortune 500 companies during this time (one department level award, one store level award).
• Regularly produced store leading sales and profit margin results while working at two of CompUSA's highest sales volume stores. At the time (1999-2000), CompUSA was the largest computer retailer in the world.

7. Intellectual Strengths and Business Leadership Qualities (7 of 9)

Results of 15 PhD developed leadership profile tests: www.johnlutz.com/resume/ecommerce/personal_profile.htm.

The tests objectively evaluated leadership qualities, personality factors, intelligence factors (2) and motivational factors (2). The results provide additional documentation of the leadership qualities, analytical abilities and marketing abilities necessary to excel in the fields of business leadership and Internet marketing.

8. Education (8 of 9)

21st Century Educational Path:
My method of learning is very similar (almost identical) to the description of Thomas Edison's learning style. My intellectual strengths and motivational personality factors are also very similar, and my educational path was also very similar (highly individualized). After sufficient standard academic training (in three majors: mechanical engineering, nutrition/natural healthcare, and web design/Internet marketing) and completing enough college credits for a master's degree, I focused on pursuing extensive individual studies in my fields of interest.

*Education quotes by Bill Gates, Albert Einstein, Thomas Edison, Bruce Lee, Benjamin Franklin and others.
*Seeking highly advanced knowledge | *Evaluating knowledge and education.

*Truth is what stands the test of experience. Albert Einstein.
*In order to get there first you have to be willing to go first...JL.

My educational path included direct studies with world-class leaders in the following fields:
Business leadership and Internet marketing, Web usability/computers/technology, nutrition and natural healthcare, martial arts/competition strategy/philosophy and Christian faith. I moved 3000 miles and back three times - away from close family and friends - while pursuing highly advanced knowledge in my fields of interest: Business LeadershipInternet Marketing, Nutrition/Natural Healthcare and Martial Arts. See also polymath and the principle of highly successful business leadership called the Stockdale Paradox, from the business bestseller, Good to Great.

2001-02: The Chubb Institute, Springfield PA. 24 Credit Program, Diploma Web Design, GPA 3.63. Studied under outstanding instructors. My primary instructor graduated 1st in his class at the University of Pennsylvania's Wharton Business School in Business Management and Marketing, with a focus on E-Business, then received a Master's degree with honors from Harvard. Other web instructors were also outstanding.

After graduating with the highest score in the class on the cumulative final exam (102.5%), I took an 8 month leave of absence from my work with Whole Foods Market to further study the incredible Web Design and Internet Marketing material presented by these outstanding instructors (including books on E-Commerce from Penn's book store, which were listed as suggested reading items for the course).

20th Century Educational Path:
Completed 144 college semester credits (enough for a Master's degree) in three majors: Mechanical Engineering, Dietetics and Internet Marketing/Web Design. Colleges: Widener University, University of Delaware, California State University Northridge, Bastyr University, Chubb/Anthem Institute.

9. Activities, Awards and Accomplishments (9 of 9)

Activities:
2011: Working out (martial arts, running, basketball, swimming) and further studies Internet marketing, Adobe web products, Adobe Internet marketing products, nutrition and natural healthcare.
2004 to 2011: Volunteer Internet marketing work with a variety of natural healthcare and Christian organizations.
2003: Fundraising work for Bastyr University's Development Office.
1997 to 2003: Volunteer Internet marketing work for the American Association of Naturopathic Physicians and the Pennsylvania Association of Naturopathic Physicians.

Awards and Accomplishments:
2003-2011: Internet Marketing Projects and Results
2006-2008: Filed a patent application with the U.S. Patent and Trademark Office for an Internet Marketing Invention
2005: Mensa
2003-2005: Ayurvedaonline.com Employee of the Year
1999-2001, 2004: CompUSA Awards for Computer Sales and Profitability
1997 and 1998: Completed LA Marathon
1994-2003: Whole Foods Market Awards for Natural Product Sales and Business Leadership
1993-1994: Benny's Jet Center, advanced martial arts training at world-class training center (1, 2).
1993: Nordel Karate, awarded Black Belt in Shotokan Karate from an outstanding traditional/non-commercial martial arts school.

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Cover Letter | Resume | Personal Profile
Internet Marketing Portfolio | jl@johnlutz.com