General Format

Application for Employment

Instructions: Please print and complete all questions. Include any supplemental information that you feel would be helpful in our consideration of your qualifications. If you need additional space for your responses below, use the comments/other accomplishment section of this questionnaire, or use additional sheets.

Applicant Identification

Name: Lutz, John Hess III

Address: 6920 Roosevelt Way NE #207 Seattle WA 98115

Phone: 206-713-8182 (home & business), 302-798-9713

Social Security Number: (see hardcopy)

Date of Application: 4/8/06

Position Applied For:

  1. Top E-Commerce Executive
  2. E-Commerce Strategy Director
  3. Internet Marketing Director
  4. E-Commerce Marketing Director
  5. E-Commerce Sales Director
  6. E-Commerce Strategy Manager
  7. E-Commerce Marketing Manager
  8. Web Analytics Specialist

Are you over 18 years of age? Yes

If hired, can you furnish proof that you are either a U.S. citizen, or otherwise legally permitted to work in the United States? Yes

Have you ever applied or interviewed with before? No

If Yes, what position? ___________________________

Are you currently employed? Yes

May we contact your present employer? Yes

On what date would you be available for work? 4/8/06

Current Salary requirements: Industry standard rate for Internet Marketing Director

Are you available to work? _____ Full Time _____ Part Time _____ Shift Work _____ Temporary – All of these,
full-time preferred

Are you currently in “lay-off” status and subject to recall? No

Can you travel if a job requires it? Yes

Have you ever been convicted of a felony? No

(Conviction will not necessarily disqualify an applicant from employment)

If Yes, pleas explain ___________________________________________________


Education:

 
Name & Address Of School
Course of Study
Years Completed
Diploma/ Degree
High School
Mount Pleasant
High Schoo
l, Wilmington DE:
1984
College Prep,
football, track
4
Yes. Selected as the sole representative from the school for the state's all-star football game.
Undergraduate College
Widener University, Chester PA:
1984-86
Mechanical Engineering,
college football
2
Completed 41 credits towards BS before taking 1 year off and switching majors.
 
University of Delaware,
Newark DE:
1988-1993
Dietetics
3
Completed 91 credits towards BS before moving to CA to train at one of the top kickboxing gyms in the world.
 
Nordel Karate,
Claymont DE:
1987 - 1993
Shotokan Karate, regularly traveled throughout the East coast to train with outstanding instructors from a variety of training backgrounds
6
Still actively training when time permits.
Received Black Belt from a real martial arts school (not a commercial business).
 
Benny's Jet Center
Van Nuys/North Hollywood CA:
1993 - 1995
Ukidokan Karate, Kickboxing
2
Extensive training at a world class martial arts training center. Completed on the amateur level, then began focusing on advancing my knowledge of the rapidly emerging field of alternative medicine.
 
Whole Foods Market,
Los Angeles, CA: 1994 – 1999, Philadelphia and Pittsburgh PA:
1999 to 2004.
Learned advanced alternative medicine and nutritional healing methods not being taught in college programs in the US at the time – which are now, twelve years later, starting to be commonly used and accepted by the public and by physicians. WFM regularly flew me to train with top alternative medicine physicians, companies and healers. Obtained knowledge much more advanced and useful than the information being taught in Dietetics programs at the time. WFM also provided extensive leadership and business management training during this time.
10
Obtained advanced knowledge of an emerging field years before it had fully emerged. *Initially identified Whole Foods Market as a powerful, emerging company, business and healthcare trend early in 1993*. In 1997, WFM became the largest natural and organic food retailer in the world. From 1998-2006 (present) Whole Foods Market has been voted one of Fortune magazine's Top 100 Companies To Work For. WFM is now a Fortune 500 company. See additional work history for further work details, achievements and awards with WFM.
 
Bastyr College, now Bastyr University, Seattle WA:
1994, 1995
Natural Foods and Natural Medicine Education Program, Distance Learning Course.
Senior Course Editor:
Dr. Joseph Pizzorno, ND, appointed by President Clinton in December 2000 to the White House Commission on Complementary and Alternative Medicine Policy, and by President Bush's administration to the Medicare Coverage Advisory Committee in February 2003.
.5
This was Whole Foods Market's suggested team member training program at the time. Final Exam Score: 100%...the first WFM employee to receive a perfect score on the test. Identified essential healthcare and business related information a decade before the top researcher in the emerging field became a nationally recognized expert.
 
Various Top Alternative Medicine Clinics,
Seattle WA, Los Angeles, CA, other locations:
1994 - present
I regularly visit top alternative medicine clinics and physicians throughout the country (many are located in Seattle) for direct research, studies and use of their cutting edge alternative medicine tests and therapies.
12 yrs.

Advanced training with world-class leaders in the emerging field of natural/nutrition based medicine - beginning years before the general public had significant knowledge of the field.

 
LA Marathon,
1997 and 1998
Endurance!
2
Completed the marathon both years. Top time: 4:50
 
CompUSA,
Wilmington DE:
1999 - 2001
Attended various Microsoft Certified Instructor led courses at CompUSA training centers. Courses included: MS Office, Internet Research, Advanced Internet Research and E-business, MS Front Page, Palm OS, Windows CE, others. Learned the technology industry inside and out through direct interaction with the products and vendors, attended many related trainings, conventions and seminars.
2

Received Certificates of Completion. Continued studies in emerging technologies with leaders in the field (in classroom, independent study and real-world environments) to gain advanced knowledge of another rapidly emerging business trend as quickly as possible. Switched from one of the top real world natural healthcare learning environments to one of the top real world business/ information technology learning environments. During the transition, worked 35 hours at a Top 10 sales volume WFM store and 35 hours at a Top 10 sales volume CompUSA store at the same time. Worked eight consecutive months without a day off. Received Employee of the Month awards at each (Fortune 500) company during this time.

 
Small Business Association, SCORE (Service Corps Of Retired Executives), other groups:
2001-2002
Attended many business startup, management and leadership seminars during this time.
1
Extensive business related studies with highly successful local business leaders.
 
Chubb Institute, Springfield PA:
2001-2002
Web Design and E-Marketing. Primary instructor graduated 1st in his class at UPenn's Wharton Business School in Business Management and Marketing, with a focus on E-Business (UPenn is the #1 rated Marketing program in the country), then completed a Master's degree at Harvard. Other instructors were also outstanding. Purchased and read books on Internet Marketing from Penn’s bookstore suggested as additional reading by my primary web instructor.
1
Diploma, Web Design.
Cumulative Final Exam Score: 102.5% (highest in the class). 3.63 GPA, 24 credit program.
 
Independent Study in Web Design, Internet Marketing and
E-commerce
,
Claymont DE:
2002
Took a leave of absence from work for 8 months to further study all of the incredible material presened by my outstanding web instructors.
8 months
Further developed advanced knowledge of an emerging field – years before it had fully emerged.
 
Independent Study in Web Design, Internet Marketing and
E-commerce, Ayurvedaonline.com
: Seattle WA,
2003 - present

I chose this project because I expected that it would help me further develop my web design and Internet marketing skills - while utilizing my knowledge of the field of alternative medicine.

2 yrs.
Extensive individual studies in Internet marketing and advanced skill development. Led the site from non-functional (outdated content, ineffective brand image, non-functional shopping cart, less than 10 visitors per day) to a Top 100,000 Site Traffic Ranking on the Internet (Alexa.com, owned by Amazon) - a higher ranking than achieved by over 99.94% of other web sites on the Internet.
 
Microsoft Corporation,
Redmond WA:
2004 – present

I’ve attended web site and software usability testing at Microsoft’s headquarters, attended focus group discussions with Microsoft’s web team and other Internet Marketing Directors, and I currently work as a knowledge worker for Microsoft - testing the new, upcoming version of MS Office.

1.5 yrs.
Further studies in emerging technologies with world class leaders in their field.
  See Non-Traditional Educational Path Benefits.
Summary:

As noted on my personal profile: www.johnlutz.com/resume/ecommerce/portfolio_personal_profile.htm, objective results of PhD developed tests used to determine my intelligence type state the following:

- “You've got a sharp, logical mind and you are multi-talented.”
- “You're able to detect numerical patterns easily.”
- “You’re more than capable of using a variety of words to explain yourself.”
- “You’re highly intelligent and talented in two critical areas: math and language.”
- “Your ability to understand theoretical or abstract information and your attention to detail only make your mathematical and linguistic skills stronger.”
- “You are a highly conceptual, complex thinker."
- “You may find yourself easily bored and so you seek more intellectual content."
- “You've got a very experiential way of learning and a strong mathematical mind.”
- “You're able to whittle even the most complex situation down to comprehensible component parts. In short, you have mastered the art and science of precision."

These are some of the primary “intellectual gifts” I’ve been given, which allow me to excel in emerging fields and on adventures into unknown areas. Other qualities which help me excel are much harder to explain or show on paper. Consider the following…

My grandmother’s uncle (Charles Klauder, 1938) was a self taught architect who designed buildings for Princeton, Cornell, Yale, Wellesley, the University of Pennsylvania (incl. Franklin Field), the University of Pittsburgh (incl. “The Cathedral of Learning”, the tallest academic building in the Western hemisphere) and many other East coast universities - some of the most beautiful and most impressive buildings in the US. He was probably the most prolific college architect of the 20th century. On my father’s side, one relative discovered (or co-discovered) the North Pole (Frederick Cook in 1908), and another relative had one of the most distinguished careers shaping the history of the American West, as a soldier in the Civil War, as Chief of Scouts for the US Army, and later as an entertainer with his “Wild West Show” (Col. William F. “Buffalo Bill” Cody; 1917; awarded the Congressional Medal of Honor – the nation’s highest military honor for bravery). My grandfathers were both very successful in sales and fundraising. Grandparents on my mother’s side started a Montessori school in PA which now has over 300 students. My dad is an engineer. My mother is an artist who is also outstanding in English and Math. I have 14 aunts and uncles, a few of whom went to UPenn’s Wharton school for business studies. One aunt attended Wharton and Harvard for business development and marketing related studies. One brother-in-law teaches Entrepreneurship at Wharton. One of my grandfathers attended Wharton (and taught his 13 children effective business management and business development skills). So…research, excelling in unknown areas, excelling in emerging fields, writing and business skills, math, design and language skills...all come very naturally to me. These natural abilities cannot be easily demonstrated to a future employer in a standard interview type setting, and they cannot be easily recognized by a potential future employer (initially, though they are definitely noticed later). These skills are essential factors for success in business, though, and I definitely have a combination of these skills. Objective results of the PhD developed quizzes listed on my personal profile very clearly back up this statement.

Regarding the physical challenges I’ve undertaken…

The physical challenges I’ve undertaken (to very advanced levels: college football, advanced martial arts training and competition, marathons…and moving across country and back three times, for that matter) have taught me other things not as easily defined or commonly recognized as significant - though these things are highly important to my success in business development, Internet Marketing and any other related endeavors. These include significant levels of: self confidence, self knowledge, emotional strength, physical body knowledge (which resulted in the need to attain advanced knowledge of nutrition and natural medicine), project management skills, skills in locating (and processing) advanced levels of instruction necessary to achieve success in a field, and the ability to deal with pain and fear. These things are not as effectively taught or learned in academic environments as they are during the very real world of physical challenges and physical pain…which I guess is the best way to describe it!

Handwriting analysis states that my primary personal characteristic is resilient…not easily defeated.

Myers-Briggs personality type testing states that my personality type is ESTJ - "Administrator". Much in touch with the external environment. Very responsible. Pillar of strength.

My work history…

I’ve worked for the world’s largest Natural Foods and Technology retailers (Whole Foods Markets and CompUSA) - in top ten sales volume stores, for both companies, at the same time - as a sales leader and trainer for both of these companies. This pushed my information management and processing skills to very high levels. Both of these companies sell 1000s of products (over 80,000 products each, actually). Achieving sales and margin results within these emerging industries required management of a huge amount of product information, and a thorough understanding of the effective use of the products sold by each company. Also, the ability to manage many sales and vendor contacts, coworker/employee interactions, understanding brand image, understanding financial management, and many other factors involved managing a business and generating product sales. So…I can definitely manage and process lots of information at once, very effectively, while generating outstanding sales and margin results.

Traditional education…

I’ve completed enough college credits (140, in three different majors: mechanical engineering, dietetics, Web design & Internet marketing) for a master’s degree, but this nowhere near adequately describes my full educational background, training and related business skills. My broad interests, extensive independent studies (on my own, and directly with various world class leaders in their fields), and broad topics of interest majorly help me excel in my work in the fields of Internet Marketing and business development. This broad educational background helps me easily communicate with people from a variety of different backgrounds - including technology, healthcare, education, business, natural healthcare/nutrition and sports related industries.

The complete package of my intelligence-type strengths (math, language, engineer’s/analytical/ researcher’s mind), my family background and related “natural abilities” (research, exploring and excelling in unknown areas, design, math, language, writing and business skills), knowledge I’ve gained through physical challenges (primarily a very high level of self confidence and self knowledge), my individual studies with world class leaders in a variety of different fields (business, Internet marketing, natural healthcare, martial arts), my independent studies in various popular subjects (natural healthcare, Internet marketing, business leadership/management/development), my highly challenging work history (experience in very high volume healthcare and technology related retail businesses, and 5 years experience as an Internet Marketing Director)…and my traditional college studies (140 credits in three different majors)…provide a much more accurate picture of my education and how I am highly qualified and highly capable of producing incredible financial results, incredible overall business process improvement results and major Internet marketing results for any future employer.

I’ve helped all of my past employers achieve outstanding sales and margin figures, but I’ve never been able to effectively explain how I do what I do and how I accomplish these things – until now (hopefully)!

I fully expect to be able to lead any future employer's web site (with significant research, products and/or services) to 500,000 to 1 million page views per month within 12-18 months.
2 million page views per month and a top 800 or top 1000 site ranking on the Internet (or higher) are also potentially achievable goals.

As mentioned in the above intelligence-type test results…I do get “easily bored” in highly structured (and therefore somewhat slow moving) environments. This is the reason I’ve most often pursued extensive individual studies with world class leaders within their fields. My brain processes information very quickly, and develops new conclusions and business process improving ideas very easily. These traits (or job related skills) allow me to easily excel in the constantly changing field of Internet Marketing. So, in regards to my future work…

I’m definitely looking for a highly challenging Internet Marketing position!

Thank you for reviewing this information and considering me for the Internet Marketing Director position at your company!
Graduate See above.
Professional See above.
Other (please specify) see Above.

Extracurricular Activities and Scholarships

List those extra curricular activities and scholarships, which you believe, are related to the position for which you are applying. (You may exclude those that may suggest race, religious creed, sex, marital status, age, color, national origin, citizenship, or disability.)

 

See above education and work history.

Recently (2003 to present), I’ve been studying Christianity under a pastor who received a doctorate degree in church leadership. These studies have helped me focus on fully developing my gifts and skills, and trying to do my best with the gifts I’ve been given.

Passed the Mensa High IQ Society Entrance Exam, 2005.

Nominated by the Governing Board of Editors of the American Biographical Institute for biographical inclusion in the 8th Edition of the International Directory of Distinguished Leadership, 1998.

Proficiencies

Please list all skills (computer, computer languages, office, etc…) that pertain to the position for which you are applying.

Skill Name

Skill Level

Last Used /Experience

E-Commerce Related Skills

Expert

Currently used 5 years

Innovative Web Marketing

Expert

Currently used 5 years

Google Search Results

Expert

Currently used 3 years

Rewriting Content to Increase
Sales Effectiveness

Expert

Currently used 10 years

Project Management

Expert

Currently used 15 years

Internet Research

Expert

Currently used 6 years

Web Editing

Expert

Currently used 4 years

Sales Contact Database
Building and Management

Expert

Currently used 6 years

Google AdWords and other
CPC / PPC Advertising

Expert

Currently used 2 years

MIVA Shopping Cart

Intermediate

Currently used 2 years

Majordomo (e-mail marketing tool)

Intermediate

Currently used 2 years

Dreamweaver

Intermediate

Currently used 5 years

HTML

Intermediate

Currently used 5 years

XHTML

Intermediate

Currently used 4 years

DHTML

Intermediate

Currently used 4 years

JavaScript

Intermediate

Currently used 4 years

CSS

Intermediate

Currently used 4 years

CGI/perl (prewritten script installation)

Intermediate

Currently used 4 years

MS Office

Intermediate

Currently used 8 years

Windows XP

Intermediate

Currently used 2 years

MS Project

Intermediate

Currently used 3 years

Quickbooks

Intermediate

Currently used 3 years

Virus and Spyware Removal

Expert

Currently used 6 years

Networking

Intermediate

Currently used 2 years

Flash

Intermediate

Currently used 3 years

Photoshop

Intermediate

Currently used 3 years

Illustrator

Beginner/Intermediate

Currently used 2 years

ImageReady

Beginner/Intermediate

Currently used 2 years

Fireworks Beginner/Intermediate Currently used 1 year
XML Beginner Currently used 1 year
PHP Beginner Currently used 1 year

Palm OS

Intermediate

Currently used 6 years

Windows CE

Beginner

Currently used 2 years

Nutrition & Alternative Medicine Research

Expert

Currently used 20 years

Sales

Expert

Currently used 20 years

     

Languages

Proficiency Level

 

English

Fluent - Full Knowledge

 

German

Conversational - Limited

 

Employment Experience:

Instructions: Start with your present or last job.


Employment Background: Present or most recent employer.

Employer: JohnLutz.com

May we contact your present employer for reference? yes

Phone: 206-713-8182, 302-798-9713

Address: 6920 Roosevelt Way NE #207 Seattle WA 98115

Employed From: 12/1999

Employed To: Present

Name and Title of Supervisor: Business Owner

Your current or last position and duties: Business ownership and startup, Internet Marketing, Web Design, Financial Planning, Marketing, Project Management

Reason for leaving: n/a

Occasional freelance web design and Internet Marketing consulting work. I’m currently working on a new site with one of my web teachers from school (listed later as a personal reference).

Other compensation (give detail on current commissions, incentives, bonuses, etc.): n/a


Employment Background: Present or most recent employer.

Employer: Ayurvedaonline.com

May we contact your present employer for reference? Yes

Phone: 206-729-9999

Address: 819 NE 65th St. Seattle WA 98115

Employed From: 6/15/03

Employed To: 6/24/05, and present occasional consulting.

Name and Title of Supervisor: Vivek Shanbhag, MD, ND. Owner and Director of an alternative medicine school, medical clinic, wellness spa, nutritional supplement company and web site: Ayurvedaonline.com.

Starting Base Pay: Confidential

Ending Base Pay: Confidential

Name and Title of Supervisor: Dr. Vivek Shanbhag, MD, ND, drshanbhag@aol.com

*Please do not contact any refences until a personal interview has been completed.*

Your current or last position and duties: Internet Marketing, Academic Institution Leadership, increasing web traffic and increasing prospective new student leads, final editing on all marketing materials, co-directed all marketing efforts with business owner, network and security management of 9 computer network. All responsibilities commonly associated with Internet Marketing Director, Associate Chief Academic Officer, Marketing VP and CIO.

Reason for leaving: To pursue bigger Internet Marketing opportunities on the East coast. I currently still do occasional consulting work for the business.

Other compensation (give detail on current commissions, incentives, bonuses, etc.): confidential; based on web traffic growth, percentage of online shoppers making a purchase and student enrollments.


Employment Background: Previous employer.

Employer: CompUSA, Bellevue WA

May we contact your present employer for reference? Yes

Phone: 425-452-9511 x 8

Address: 100 108th Ave N.E., The Shops at Main Street, Bellevue, WA  98004 Employed From: 1/04 – 7/04

Name and Title of Supervisor:

Employed From: 1/04

Employed To: 7/04 and 12/99 to 9/01

Starting Base Pay: $9.50 + commission

Ending Base Pay: $9.50 + commission

Your current or last position and duties: Hardware, software, networking and accessories sales; taught one on one computer classes for consumers; meeting sales and margin targets. I was responsible for selling four different categories of products: retail products, training classes, tech services and warranties. I regularly achieved some of the highest sales and margin numbers in the store. I developed and produced shrink wrapped packages bundling products from each sales category to help the store’s sales staff (and management) increase sales of hard to sell items like computer training classes, tech services and warranties.

Reason for leaving: Increased time demands of my Internet Marketing work.

Other compensation (give detail on current commissions, incentives, bonuses, etc.): Commissions based on overall sales and sales margin, from approx. $4 to $25 per hour; healthcare, employee discounts, other benefits.


Employment Background: Previous employer.

Employer: Whole Foods Market, Pittsburgh PA (and other locations).

May we contact your present employer for reference? Yes

Address: 5880 Centre Avenue Pittsburgh, PA 15206 Phone: 412-441-7960

Employed From: 9/94 to 10/03, 10/02 to 5/03 at the Pittsburgh location

Name and Title of Supervisor:

Starting Base Pay: $7.25/hr

Ending Base Pay: approx. $50,000/yr.

Your current or last position and duties: Shift Leader (Pittsburgh, PA location; third or forth in charge of 200 team members; store opening and closing responsibilities; cash handling; training new store team members in the use and sales of the store’s products, extensive customer service). Store Systems Integrator ( Pittsburgh PA location; store level hardware and software support). Nutrition Department Team Leader (Tempe, AZ location; managing a staff of 8 team members, P & L responsibilities, sales and margin responsibilities, training team members and consumers in the use of the store’s products, researching consumer healthcare concerns and product requests, negotiating deals with vendors, managing 8000 skus of products). In general: I was constantly helping out with new store openings and resets (I worked in approx. 30 WFM stores), doing extensive merchandizing work, ordering and inventory work, new team member training, new product research, business development, marketing and related tasks.

Reason for leaving: Increased interest in pursuing work in the field of Internet Marketing, minimal opportunities in this area with the company.

Other compensation (give detail on current commissions, incentives, bonuses, etc.): Healthcare, stock options and purchase discounts, employee discounts, other benefits.


References:

*Please do not contact any refences until a personal interview has been completed.*

1. Business: Any of the above references are fine.

2. Personal:

  • Name: Christopher Stahley Address: cstahley@aol.com
    • Phone Number: 267-346-9203
    • Relation to Applicant: One of my web instructors (not the one who attended Wharton), taught web technologies for 10 years, currently working on a new site with me.
  • Name: Erik Lutz Address: eriklutz@comcast.net
    • Phone Number: 302-562-2965, 302-427-0333
    • Relation to Applicant: Brother, database administrator and application developer.
  • Name: Ken Kenton Address: kennethkenton@yahoo.com
    • Phone Number: 302-764-4443
    • Relation to Applicant: Martial arts instructor, one of my best friends, Master’s in Computer Science, BS in Elec. Engineering, retired in early 40s.

Equal Employment Opportunity

We considers all applicants. In compliance with federal and state laws, we hire, train and promote all qualified employees without unlawful discrimination on the basis of race, color, sex, age, religious creed, marital or veteran status, sexual orientation, citizenship, national origin, disability or any other legally protected status.


Applicant’s Statement

I understand and agree that this application is not a contract and that acceptance of employment is not a contract of employment for a specified term. I understand and agree that any employment relationship with this organization is of an “at will” nature and I may resign my employment at any time for any reason, and that my employment may be terminated at the will of the employer at any time for any reason with or without notice. I also understand that any handbooks, manuals, policies, and procedures maintained by [the company] are not contractual in nature and may be amended or abolished at the sole discretion of the company at any time.

Persons employed by [the company] have access to confidential information regarding various phases of the company business. Therefore, the company follows the usual practice of requiring employees at the time of employment to sign an agreement against disclosure. I understand that I must sign such an agreement as a condition of employment.

Pursuant to the Immigration Reform and Control Act, [the company] will employ those individuals who are eligible to work in the United States. Accordingly, upon hiring, all new employees will be required to demonstrate their eligibility to work in the United States. Failure to do so will result in termination or revocation of the offer of employment.

I authorize investigation of all statements contained in the application for employment as may be necessary in arriving at an employment decision. I also authorize the employer to do any investigations on my background.

I also certify that the information furnished in this application and any supporting documents is true and complete to the best of my knowledge and belief and I understand that any misrepresentation or omission of material fact on this or any other record submitted pertinent to employment will constitute grounds for immediate dismissal.

Signature of Applicant: John H. Lutz III Date: 4/8/06

* The above signature should be considered my legal signature for all employment considerations with any potential employer who has offered and completed an in-person interview with John H. Lutz III.

 

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

 

Cover Letter | Resume | Overview of Skills | Personal Profile
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