John Lutz
Proven Level 5 Business Leader
Top Ranked Internet Marketing Director

P.O. Box 734 Claymont, DE 19703
Accepting interviews for DE, PA, NY, NJ, MD, DC, VA, FL, CA & WA
Skype/landline: 206-452-3888, E-mail: jl@johnlutz.com
Cover Letter: www.johnlutz.com/resume/ecommerce/coverletter.htm
Resume: www.johnlutz.com/resume/ecommerce/index.htm

Target Audience: Presidents, CEO's, CIO's, CMO's and Adobe, Google, Microsoft, Yahoo Recruiters.

Positions of Interest and Keywords: Top E-Commerce Executive, E-Commerce Strategy Director, E-Commerce Marketing Director,
E-Commerce Sales Director, Internet Marketing Director, E-Commerce Strategy Manager, E-Commerce Marketing Manager,
E-Commerce Marketing Analyst, SEO/SEM Expert.

Quick Bio:
*Listed on the first page of Google for "Top Ranked Internet Marketing Director" out of millions of search results
*Top Ranked Internet Marketing Director, *Proven Level 5 Business Leader
*Outstanding Strategic Analysis Ability, *Personable and Driven
*Fourteen years experience in sales and leadership with three Fortune 500 companies.
*Ten years experience as an Internet Marketing Director/E-Commerce Director.
*Alexa.com (a top 200 site online) and Compete.com (a top 700 site online) can provide third party documentation that
my coworkers and I have produced industry leading web traffic growth on three different web projects in three different industries:
healthcare/alternative medicine/products, education and services, financial news/investing, political news/politics.*

2011: Owner/Internet Marketing Director - NaturalHealthcare.org
*New site highlighting the top research, products and services of the natural healthcare and alternative medicine industries. Currently adding natural healthcare research developed during 16 years' work in top natural healing centers in the U.S., adding HTML5 web code and adding a new site layout.

2011: Webmaster/Internet Marketing Director - Calvarywilmington.org
*Led a local church web site to a 15 fold increase in web traffic over the last three years. Currently adding search engine friendly web code, 350 pages of employment support content, 450 pages of additional content, HTML5 web code, blogs, discussion boards, e-newsletter distribution system, and search engine friendly site features recommended by Google and Tim Berners-Lee, the primary inventor of the Internet.

*For Internet Marketing Work History Results, see the Following Three Internet Marketing Projects:

2009: Internet Marketing Director - LetFreedomRingUSA.com
*Internet marketing results produced for a conservative political web site:
*Led a conservative political web site from 100-200 visitors per day (Dec. 08/Jan. 09) to 14,000 visitors per day and 43,000 page views per day during the April 15th TEA Party events (within first 90 days of work on the projects) - 3x more visitors and page views than previously attained on the site during the Oct./Nov. 2008 Presidential election months.
*Web traffic growth results shown on Compete.com (a top 700 site online) confirm that the total visits per month increased at a rate higher than the rate achieved by all other major conservative political web site combined! (CPAC Exhibitor Web Sites.)
CPAC, The Conservative Political Action Conference, is the top annual event in DC for conservative political organizations.

2006-07: Internet Marketing Director/E-Commerce Director - Taipanfinancialnews.com
*Internet marketing results produced for a large financial news organization:
*Led a $23 million dollar division of a $300 million dollar business with over 87% of revenue generated online from 15 web sites (none of which were fully developed) to a new primary domain name, totally new site layout (optimized for natural traffic results), new trademarks, a new medium of delivery of content (video) and a top 50,000 Site Ranking on the Internet - a ranking higher than 99.9% of all sites on the Internet in 90 days. (Ranking source: Alexa.com, owned by Amazon.com; 4th qtr 2006/1st qtr 2007.)
*Rate of Web Traffic Increase during my final 3 month's of work on the project: similar to sites highlighted on Alexa as
"Movers and Shakers" - web sites gaining traffic faster than any other sites on the Internet.

2003-05: Internet Marketing Director/E-Commerce Director - Ayurvedaonline.com
*Internet marketing results produced for an alternative medicine school, medical clinic and line of nutritional supplements:
*Led an alternative medicine school's web site from non-functional (outdated content, non-optimized site content and brand image, non-functional shopping cart, less than 10 visitors per day) to a Top 100,000 Site Ranking on the Internet - a ranking higher than 99.9% of all sites on the Internet (Alexa.com, 2nd qtr, 2005).
*Rate of Web Traffic Increase during my final 3 month's of work on the project: similar to sites highlighted on Alexa as
"Movers and Shakers" - web sites gaining traffic faster than any other sites on the Internet.
*Over 90% of the site's web traffic was generated without any form of paid advertising (natural traffic).
*Dominated the competition in terms of overall traffic and rate of growth in web traffic.
*Increased web traffic 11,700% over my first 20 months of work on the project.
*Over $500,000 in sales generated from highly closable sales leads gained through web-based marketing efforts.
*Produced all web content and code to enable online enrollment for the school's continuing education programs for medical professionals.
*Produced online sales per transaction of up to $11,000 per order.
*Overall business profit increased 49% during my first 15 months of employment.
*Produced all content and code for an online store featuring over 200 products.
*Received "Employee of the Year" award.

1994-2003: Store Leadership, Fortune 500 company - Whole Foods Market
*Initially hired in 1994 by Mrs. Gooch's - the leading chain of health food stores in the country at the time, which was purchased by Whole Foods Market in 1993. The owner, Sandy Gooch, received Entrepreneur of the Year by Inc. Magazine and other organizations 1.5 years before I was hired.
*Led the first Mrs. Gooch's/Whole Foods Market Nutrition Department where I worked (sales of nutritional supplements, natural healthcare books and natural bodycare products) to the Award for Top Store in the Region (Los Angeles/Southern Pacific Region), the most financially successful region of the company, during my first 1.5 years of employment - top level sales and profitability results...for the top chain of health foods stores in the country...in the most financially successful region of the company....for the prior year award winner of Inc. Magazine's Entrepreneur of the Year Award - after moving 3000 miles from home to train with some of the top martial artists in the world!
*Second Whole Foods Store: Worked in Nutrition/Natural Healthcare Product Sales and Team Member Training for a store that received the "Top Store in the Company Award" - out of all 130 stores owned by Whole Foods Market at the time.
*Helped multiple nutrition departments and stores receive awards for regional and company level financial success.
*Whole Foods Market is #273 on the Fortune's Top 500 Company list, and has been voted one of "Fortune's Top 100 Companies To Work For" - for the last 14 years.
*Nutrition/Natural Healthcare Industry Bio.

Preferred Internet Marketing Projects and Internet Marketing Goals:
*Internet Marketing Director for a top 30,000 ranked web site on Alexa.com, for a company that is focused on achieving Top 10,000 or Top 1,000 rankings within the next 12-24 months' time.
*Internet Marketing Director for a top 10,000 ranked web sites on Alexa.com, for a company that is focused on achieving Top 1,000, Top 500 or Top 100 rankings within the next 12-24 months' time.

Target Industries:
Business news and services (Internet marketing, business strategy, SEO/SEM, natural/organic traffic generation, branding, on-site income channel optimization), financial news, health news, political news, engineering, technology, nutritional products, natural healthcare, education, government and Christian/non-profit organizations.

Objectively Determined Business Success Factors:
*The results of 15 objective, PhD Developed Quizzes posted on my personal profile web page powerfully document the broad range of "business success factors" I'll bring to my next employer's business.
*The Business Best Seller, Good to Great, describes the level of success I'll bring to my next employer's business.

I look forward to talking with you about producing great Internet marketing results for your business!

John Lutz
206-452-3888
jl@johnlutz.com
www.johnlutz.com

Cover Letter | Resume | Personal Profile
Internet Marketing Portfolio | jl@johnlutz.com