At this point (March 2005), I had proven my web traffic building skills, page view building skills, and overall business process improvement skills very clearly with nine consecutive months of monthly page view increases on the web site, and generation of significant financial success for the business. I had fixed many operational problems stopping the business from achieving substantial - and exponential - growth. Some of these problems - and the business process improvements I developed - are listed below:

1. Networking issues:
   - I rewired the whole network twice; the second time was after an office remodel.
2. Data security related problems:
   - The business almost lost all of it's data due to a lack of effective security measures in place before I began work on the project. All business data was maintained (including cleaned of viruses and spyware), further organized and significantly expanded during my time working for the business.
3. A lack of effective information management procedures:
   - I produced a new folder structure for all of the business' information (about 90 GB) and enabled hard drive sharing to facilitate success of the business on all levels.
4. A lack of prospective new students leads:
   - I installed many new lead generation tools for the business to expand the business' reach, or customer base.
5. Ineffective processing of new student leads, and general contact data management concerns:
   - I posted expected procedures and trained the staff and business owners in these methods, then continually insisted on accountability in regards to following the expected procedures.
   - I built and managed the business' 9000 member Outlook contact database from scratch.
6. The business's brand image needed work:
   - I rewrote (co-rewrote) the company's mission statement, course catalog, products catalog, wellness spa brochure, web site content and all other marketing materials.
   - I constantly worked to improve the company's level of customer service delivered on all levels.
   - I took the responsibility of responding to all incoming e-mail questions sent to business, to ensure that the bulk of this essential customer service [and marketing] work was completed very effectively.
7. Outdated web site content:
   - I updated all of the web site's content (which was 2 years old), fixed the non-functional shopping cart and contact data submittal form, and expanded the site's content from 120 to over 430 pages.
8. Zero web marketing programs were in place:
   - I installed many effective web-based marketing programs, optimized the site's pages for search engine recognition, submitted the site to various search engines and educational directories, developed many new, innovative web marketing programs - including an affiliate program for the site, began high-volume e-mail marketing (over 6000 e-mails sent per month), began direct mailing with hardcopy mailers and many other programs.
9. Online enrollment was not an option:
   - I developed the school's enrollment process into a web-based method, enabling online enrollment and Internet based marketing for the school's educational programs - while fully developing the school's distance learning program.
10. The online store was ineffectively designed as an income generating tool for the business:
    - I installed many upsells throughout the online store, options to purchase the school's courses online, options to purchase admittance to lecture events, and other high dollar products...raising the average product sale price from $17 to $345.

In April, 2005, I began reducing my hours working on the project, and began preparing to move back to the East coast. I left the project in June, 2005. Over the summer, the school owner reduced his work schedule - primarily due to the incredible success of the business. Recently, a replacement Webmaster/Internet Marketing Director was hired for the site.